Content versus Copy: the definitive stand

Direct response copywriters combine sales psychology, human behavior, and writing to make people take action. They write things like sales pages, landing pages, and ads. This writing has to convert.

A content writer is someone who writes things like blog posts, articles, and YouTube descriptions. This writing summarizes, engages, introduces, and educates. Often, these are the bulk of the business needs.

Source: Never Lose A Customer Again, by Joey Coleman

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