Got launches down? Science says you’re wrong.

  1. Skipping extra team training because they’ve been through this before.
  2. Doing only surface level market research because it’s the same market as last year.
  3. Using old processes and systems for new techniques.
  4. Copying other companies’ strategies without having a real process in place to evaluate it’s relevance, effectiveness, and especially profitability.
Photo by Daniel Apodaca on Unsplash

More where this came from

This story is published in Noteworthy, where thousands come every day to learn about the people & ideas shaping the products we love.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abbey Woodcock

Abbey Woodcock

Been a direct response copywriter since 7th grade when I wrote a 30-page sales letter asking my crush to the dance.