Where do creative freelancers *actually* get clients?

  1. Referrals: 76%
  2. Social media groups: 26%
  3. Their own website/email list: 24%
  4. Cold Outreach (calls/emails): 22%
  5. Job Sites (Fivver, Upwork, Craigslist): 22%
  6. Social Media Job Boards: 11%
  7. Attending Live Events: 11%
  8. Paid programs or groups: 9%
  9. Speaking at Live events: 4%
  10. Paid traffic like Facebook ads: 4%
  11. SEO: 3%
  12. Podcasting: 1.5%
  • Less than 6 months: 48%
  • 6 months — 1 year: 79%
  • 1–2 years: 67%
  • 2–5 years: 81%
  • 5–10 years: 82%
  • 10–20 years: 94%
  • 20+ years: 100%
  • Less than 6 months: 44%
  • 6 months — 1 year: 21%
  • 1–2 years: 22%
  • 2–5 years: 20%
  • 5–10 years: 16%
  • 10–20 years: 15%
  • 20+ years: 10%
  1. Direct Response Heavy. These projects (sales letters and VSLs for example) are projects where the goal is a sale. They are usually more comprehensive and more expensive projects.
  2. Mid-funnel. These are the types of projects where you need the customer to take an action. Things like email opt-in pages, facebook ads, and sales emails.
  3. Content/Top of Funnel. These are projects where an immediate action isn’t needed. Projects like blog posts and website about pages. These are usually the lowest-paid jobs on the copywriter spectrum.

Two strategies for generating referrals

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Abbey Woodcock

Abbey Woodcock

Been a direct response copywriter since 7th grade when I wrote a 30-page sales letter asking my crush to the dance. freelancecoop.org